Talent / Andrew's Profle

AOR (writing and content) for $50b tech company

Held agency-of-record relationship with global tech company. Mandate centered on the production, distribution, and analysis of news-driven content to complement marketing and external comms activity. Reported directly to CMO.

Over the course of the retainer, my two-person firm produced approximately 150 pieces of original content, from long-lead studies to shorter-form assets that plugged into the outside news cycle. Distribution blended earned, owned, and paid channels.