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I'm founder and head of strategy at PR agency Bread & Law (est. 2022).
The agency is ... unique is probably the right word for it. It's not a by-the-hour shop that has rigid processes with a bunch of overhead. In short, all I want to do is represent clients, but most agency owners spend practically all of their time on sales or on operational matters. Bread & Law lets me be a practitioner while also enjoying the autonomy of ownership.
Through the agency, I take on fractional PR and comms roles with clients and execute shorter-term projects that typically involve launching new things, addressing sensitive issues, or building useful relationships. Practically all of what I do is rooted in best practices, and I keep my finger on the pulse of which methods and techniques work right now (and which ones don't) to establish and grow reputations because I couldn't do my job if I didn't maintain that knowledge.
I have credibility with media and other influential stakeholder groups that I can and do use on behalf of clients when the opportunity is there. I'm a regular contributor to The Drum, a popular outlet that covers brand marketing, and other industry media. I was 2021 president of the New York chapter of the Public Relations Society of America, a large professional organization for public relations practitioners. I'm frequently sought out as a source for issues that involve corporate reputation or the disinformation epidemic.
Read more on that here: https://www.breadandlaw.com/press
Prior to venturing out on my own, I worked at several mid-sized firms for clients such as Bloomberg, DLA Piper, BT Group, and Morgan Stanley. The firm I owned prior to launching Bread & Law, an issues management firm called Clear, held agency-of-record relationships with Thomson Reuters and Jones Lang LaSalle.
I live in Brooklyn, work in Manhattan, and am usually down to talk shop over coffee. Email me at firstname.lastname@example.org.
I'm highly motivated to work with companies that 1) have a need for comms and 2) believe building resilient reputations is a process rather than an event. While I do invite short-term assignments, I urge clients to view those as a part of something rather than the whole. If the brand is a story told on TV, then those projects are episodes.
While my passions lie outside of work, they do influence both the clients I seek out and the approach that I take to my profession. I tried to play basketball for a living before going into comms, and health and wellness, both physical and mental, are personal priorities. From a philanthropy standpoint, I support causes that promote animal welfare, seek racial justice, and provide direct cash assistance to unhoused persons because those causes correspond to my lived experiences.
I specialize in the practice of PR and external comms: knowing what methods, processes, and techniques work, right now, given the super-competitive media and business environment we live and work in.
I believe that the best practices are, generally, pretty transferrable from industry to industry. There are exceptions here, obviously, and best practices vary greatly from one situation to the next. But the point is that I view a foundational knowledge of what works as the strongest starting point for most client engagements.
Social Good, B2B Technology, Financial-Services, Law & Policy, Real Estate
No work history provided yet
Mar 2015 — Dec 2019
Held agency-of-record relationship with global tech company. Mandate centered on the production, distribution, and analysis of news-driven content to complement marketing and external comms activity. Reported directly to CMO.
Aug 2017 — Sep 2020
Led external comms for large commercial real estate development in the midwest. Scope included media relations, government relations, and issues/crisis management.
Aug 2020 — Aug 2021
Held temporary position as head of communication and public affairs for NYCE Companies, a Black-owned and -operated fintech company focused on real estate.