Andrew

I'm founder and head of strategy at PR agency Bread & Law (est. 2022).

Working as an everyday extension of its clients’ teams, Bread & Law excels at a service that is absolutely crucial in today’s complex business and media environment: building and maintaining positive, resilient reputations. I do all of the client work and occasionally use sub-contractors for client needs that fall outside of my area of expertise.

Bread & Law provides full-service PR representation, issues-based communications, and reputational opposition research. Learn more about BNL's capabilities at: https://www.breadandlaw.com/capabilities

Prior to establishing Bread & Law, I worked at a few other PR firms serving clients in both the consumer and B2B sectors. I was elected in 2021 as president of the Public Relations Society of America’s New York chapter, an association that represents my profession. I'm currently a contributor to the ad magazine The Drum and am quoted frequently in other media outlets as an authority on issues management and crisis communication.

Reach me directly via email: andrew@breadandlaw.com

I'm naturally drawn to clients that have a genuine need for well-thought-out external communications work, and frequently, these needs are temporary. The legacy PR agencies will hardly ever treat project-based work seriously unless it leads to a six-figure retainer, and the best way I can describe my practice is as one that is as connected and knowledgeable as the legacy firms but which will work with clients in good faith on shorter-term engagements.

I specialize in the practice of PR and external comms: knowing what methods, processes, and techniques work, right now, given the super-competitive media and business environment we live and work in.

I believe that the best practices are, generally, pretty transferrable from industry to industry. There are exceptions here, obviously, and best practices vary greatly from one situation to the next. But the point is that I view a foundational knowledge of what works as the strongest starting point for most client engagements.