Exploring magical new worlds with VR - Led PR/publicity for The Virtual Reality Company
VRC is a production company founded by Oscar winning director Robert Stromberg & entertainment exec Guy Primus. I led PR for VRC’s AR/VR/XR productions Raising a Rukus, and Jurassic World VR Expedition, which grossed over $25 million.
Clients
Project Dates
March 01, 2016 — January 31, 2021
2016-2021 -- Jeff Fishburn was the public relations strategist and publicist for The Virtual Reality Company (VRC) a content studio and production company combing the best in narrative storytelling, technology, art and gaming to create compelling and immersive VR/AR/XR content for people around the world. VRC was founded by two-time Academy Award winning director Robert Stromberg and entertainment industry executive Guy Primus. Under their leadership they licensed rights to create award winning VR experiences for iconic film franchises. Jeff collaborated with entertainment companies including NBC Universal, 20th Century Fox and Legendary and led VRC’s publicity effort for the releases of VR experiences including Raising a Rukus and Jurassic World VR Expedition, which has become the most successfully money-making VR experiences in the entertainment industry.