Jeff

Jeff Fishburn brings 25 years of experience in public relations, communications and marketing to bear on behalf of business and technology companies to promote and publicize their products and services to businesses and consumers. Jeff’s work has led to clients as well as their customers and partners being profiled in a wide range of regional, national and global publications and vertical industry outlets including Breaking Defense, Axios, Bloomberg TV, Vogue, The Verge, Automation World, Fleet Owner, Financial Times, The Hollywood Reporter, Modern Healthcare, Protocol, The Today Show, Variety, AdExchanger, Portland Business Journal, People, The Wall Street Journal, among many more.

During his career, Jeff has worked with range of companies from startups to publicly traded multinational companies from consumer product and entertainment companies to mobile and enterprise technology vendors. Clients include TOZ, a cybersecurity technology company formed by the merger of Tozny and OneID Lab, Hippo Technologies, Inc., a virtual healthcare technology company, and LeadsRx, a marketing analytics and attribution technology company, that was acquired by Unbounce in 2022.

Past clients range from The Virtual Reality Company, a production company founded by award winning Hollywood and entertainment industry veterans, Fluke Networks, a manufacturer of tools for network cabling certification, testing and troubling shooting, LeadsRx, a marketing technology and attribution company (acquired by Unbounce), Elemental Technologies (now AWS Elemental), developed technology to stream video to any device; Intelerad, a provider of medical imaging products and services for radiology; the OpenID Foundation, a non-profit membership organization enabling and promoting technologies for data and transaction security and privacy; to EMC/Mozy, SAP and SAP Markets, Siebel Systems (now Oracle), to SNAPin Software (bought by Nuance) and Wireless Services Corporation.

For 15 years Jeff worked with boutique PR agency OnPR where he led strategic PR programs and campaigns – with specific expertise in vertical markets including automotive, consumer technology, life sciences, entertainment, government, financial services, manufacturing, utilities, among other industries. OnPR spun out of Waggener Edstrom Communications where he managed the PR programs for Microsoft’s CIO and the Information Technology Group, Microsoft Healthcare and Microsoft Public Sector. He also worked on the SAP account, leading the enterprise strategy and managing editorial relationships with vertical and business publications for SAP’s customer program.

Jeff has also worked with Providence Health & Services in Oregon where he managed the local and national media and community affairs programs, coordinated Providence’s Y2K communications and crisis planning effort, and he worked with information technology vendors to promote information technology innovations. Before moving to the Pacific Northwest, Jeff worked for more than eight years in Wisconsin state government and politics, including nearly four years as a policy analyst with the Wisconsin State Senate Republican Caucus — what the Milwaukee Sentinel called “an organized political machine.”

I thrive in working with companies, their customers and partners, to develop content and to share their success stories in order to help build brand awareness and boost sales. As a Senior Strategist I am the architect developing internal and external public relations and communications programs and campaigns the promote executive thought leadership and vision, corporate strategy and brand positioning, and touting the research and development and rollout of innovative technology products across a variety of vertical industries.

Importantly, I like building and maintaining relationships, cultivating and creating connections among people and across companies business ecosystems to support their growth, marketing and sales goals and to help them achieve positive business and revenue outcomes.

Jeff Fishburn, Senior Strategist - The Senior Strategist is an architect of building and maintaining relationships with clients' customers and partners, cultivating and creating connections among people and across the company’s business ecosystems to benefit PR, communications, marketing and sales programs. With more than 15 years of experience, I specialize in building and maintaining relationships with customers, partners, resellers and other business influencers to share success stories with internal and external audiences.

As a Senior Strategist I work to lead and assist in the planning, development and execution of marketing/communications, customer and partner success programs, content development and other strategies to benefit the company’s communications, marketing, public relations and sales programs. The end goal is to create mutually beneficial business success for technology companies, their customers and partners and contribute to the top-line growth for all the participating companies.

As a highly effective, results-oriented business champion for your business I will play an active role in developing enterprise-wide perspectives on insights, trends, strategies and engagements that are mutually beneficial to the company, its customers and partners, and influencers in business, technology and across a variety of vertical industries.

About the Role:
• Help define recommended approach, execution of strategy and strategic planning projects, strategic messaging and communications for the company’s customers and partners
• Collaborate on communications, marketing, public relations and sales proposals, planning, story and content development, competitive analysis, and strategic thought leadership initiatives
• Develop creative plans and briefs that inspire the company, its customers, partners and their creative and leadership teams alike
• Collaborate across marketing, sales, communications, marketing, business and leadership teams to motivate, create, and implement strategies and content to support short and long-term business goals
• Proactively identify new opportunities for customers, partners, prospects… aid growth and enforce processes and best practices across all engagements

About Person in Role:
• Strategic and creative thinker
• Collaborative partner
• Persuasive communicator and storyteller
• Effective leader