Sr. Strategist – Physical Products, Global Product Marketing 

The Sr. Strategist of Physical Products will lead the strategic marketing roadmap for our physical product experiences, including Cabin Experiences, Fleet, Delta Sky Club, Delta One Lounge, and Food & Beverage. In this key leadership role, you will craft compelling product narratives, drive cross-channel marketing strategies and inspire a team to elevate Delta’s premium and core experiences.

As part of the Global Product Marketing team, this role would steer a team and work closely with the Onboard Experience/Service, Fleet and Delta Sky Club/Delta One Lounge teams outside of the Marketing Department, focused on creating a world class premium experience and will support Delta’s mission to increase product awareness, trial and engagement through innovative tactics, plans and technologies, all centered on the customer.   

Key Projects: 

• Product Narrative Implementation – Ensure consistent application of product visual identity and narrative throughout all marketing assets. Educate teams and stakeholders as needed.
• Premium for One, Premium for All – lead strategy, development, execution and reporting for two integrated marketing initiatives. 
• Includes grand opening celebration of Delta One Lounge and Delta Sky Club in Seattle during 2H.
• Evergreen Physical Product Marketing – lead team to execute calendar of ‘always-on’ marketing calendar for evergreen physical product promotion.
• 2026 Strategic Planning – Support General Manager with forward-looking planning for 2026.

Key Responsibilities:

• Develop and Execute Marketing Strategy: Define and implement marketing initiatives and related projects that position Delta as an industry leader, drive product awareness and engage customers.
• Lead Product Positioning: Create messaging and visual narratives aligned with Delta’s Travel Narrative and global brand identity.
• Manage and Inspire a Team: Help oversee a team of 3 specialists, fostering a culture of creativity and collaboration.
• Drive Cross-Functional Collaboration: Partner with CXD, Digital, Marketing, Global Comms and Sales to ensure consistent messaging across all platforms.
• Innovate Product Launches & Sustainment: Test new, engaging approaches to storytelling and promotional campaigns.
• Ensure Consistent Messaging: Align product promotion and paid media efforts across all Delta channels.
• Communicate Progress: Manage internal updates, stakeholder check-ins, and project milestones.
• Oversee Creative Development: Collaborate with agencies and internal teams to create impactful messaging and assets.
• Deliver Insights and Best Practices: Present strategies, results, and recommendations to senior leadership.

Qualifications:

• Leadership Experience: Preferred experience managing a team, with strong leadership capabilities.
• Marketing Expertise: Minimum of 10 years of experience in marketing communications with a background in content strategy and campaign management.
• Creative Skills: Strong copywriting ability, capable of crafting simple, engaging messages for complex experiences.
• Project Management: Experience managing multi-team projects, including photoshoots, video shoots, and activations.
• Technical Proficiency: Skilled in Microsoft Word, Excel, and PowerPoint.
• Collaboration: Proven ability to work cross-functionally in fast-paced environments.
• Presentation Skills: Strong communication and executive presence with experience presenting to senior leaders and stakeholders.
• Photo and video shoot experience preferred: Experience with briefing and guiding productions related to product marketing campaigns. 
• Travel: Willingness to travel occasionally as needed.
• B2C marketing experience for major consumer or travel brands preferred.

*Atlanta Preferred