Digital Marketer

Digital Marketer

Location: Remote

Job Type: Full-time

About The Digital Economist

The Digital Economist is a Think and Do Tank focused on building a human-centered global economy. We bring together leaders in policy, business, and emerging technologies to drive systemic change and economic transformation.

Through our Think Tank—the Center of Excellence on a Human-Centered Global Economy—and our Venture Studio, the applied arm of our work, we are shaping the future of economic transformation by aligning thought leadership with real-world impact.

Role Overview

The Digital Economist is seeking a highly driven and data-savvy Digital Marketer to lead day-to-day marketing execution across all platforms. This role is for someone who is proactive, hands-on, and thrives in a fast-paced, high-growth environment.

As a growth-stage company, maintaining and expanding our digital presence across all channels is a top priority. The ideal candidate will be comfortable operating across both professional (LinkedIn, Twitter) and creative (Instagram, YouTube, TikTok in the future) platforms to maximize engagement and grow our community.

This role is about strategically distributing and optimizing content for engagement and measurable growth across all platforms, ensuring that our thought leadership, initiatives, and ecosystem updates reach the right audiences.

Key Responsibilities

1. Digital Presence & Community Growth

• Maintain an active presence across all relevant social media channels, including LinkedIn, X (formerly Twitter), Instagram, and YouTube.
• Drive community growth and engagement by creating, scheduling, and optimizing content for maximum visibility.
• Actively engage with the community, respond to comments, and drive conversations to boost brand awareness.

2. Content Distribution & Campaign Execution

• Strategically deploy content across digital channels to maximize reach and impact.
• Develop marketing campaigns for major organizational initiatives, events, thought leadership pieces, and ecosystem updates.
• Write high-impact, engaging copy that resonates with different audience segments across platforms.

3. Channel Expansion & Platform Strategy

• Identify and experiment with new digital channels for brand expansion, including potential entry into TikTok and other emerging platforms.
• Analyze trends and audience behaviors to optimize our approach and expand reach.

4. Data-Driven Optimization & Growth Metrics

• Track and analyze performance metrics across all digital marketing efforts to optimize strategy.
• Use A/B testing and analytics tools to refine messaging, content formats, and posting times.

5. Event Marketing & Thought Leadership Amplification

• Market major events, roundtables, and strategic initiatives, ensuring high visibility and engagement.
• Amplify publications, reports, and ecosystem updates to position The Digital Economist as a leading voice in economic transformation.

Key Performance Indicators (KPIs)

• Community Growth – Maintain consistent month-over-month follower growth across LinkedIn, Twitter, Instagram, and YouTube at an average rate of 3% per month.
• Engagement Rates – Increase engagement rates across all platforms by 15-20% through strategic content distribution, active community engagement, and campaign execution.
• Content Performance & Amplification – Ensure high-priority content (thought leadership, reports, events) achieves at least 2x baseline reach compared to standard posts.
• Lead Generation & Growth –
• Start with 200 qualified leads per month.
• Achieve 15% month-over-month growth in qualified leads.
• During key global moments, in-person events, or major publication launches, lead generation spikes will be expected beyond the monthly growth target.
• Channel Expansion – Successfully launch and grow presence on at least one new platform (e.g., TikTok or YouTube Shorts) within 6 months.
• Event & Initiative Visibility – Ensure all key events and reports receive a minimum of three promotional cycles across all channels before launch.
• Response & Engagement Time – Maintain an average response time of under 24 hours for audience interactions across digital platforms.

What We Offer

At The Digital Economist, we offer more than just a job—we provide an opportunity to be part of a global impact-driven organization shaping the future of a human-centered economy. As a key member of our team, you will:

• Play a critical role in growing the digital presence of a leading thought leadership and impact organization.
• Work in a fast-paced, high-growth environment, collaborating with experts across policy, business, and emerging technologies.
• Have access to influential networks and high-profile global engagements, from Davos in Switzerland to Climate Week in New York and beyond.
• Be eligible for performance-based incentives, with high-impact contributions recognized and rewarded.
• Have the opportunity to expand your role—if you bring additional capabilities in SEO, performance marketing, paid media, or influencer partnerships, we will explore broadening your responsibilities with increased compensation to reflect your expertise.