Available Now
Marketing

Zabi

(he / him)

SEM Specialist

Google Ads, SEM, SEO and PPC Consultant

Years of Experience

15 yrs

Hourly Rate

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Daily Rate

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Spoken Languages

English

Locations
San Francisco, US
San Jose, US
Santa Clara, US
Member Since

May 2024

About Me

Zabi Niazi is a Google Ads Certified, Digital Marketing consultant specializing in SEM, PPC and SEO helping businesses of all sizes efficiently boost online presence, traffic, leads, and sales since 2009 near San Francisco Bay Area, Silicon Valley, San Jose, California.

Zabi Niazi specializes in Making Your business ads Appear in Google Search Results Every time Users Search for What you Offer.

With expertise across a broad range of B2B and B2C industries, Zabi can help you set up and ongoing management of Google Ads, SEM, PPC, SEO Expert campaigns.

Work I'm passionate about

Self-motivated, Data-driven Digital Marketing leader with 15+ years of experience unlocking significant growth for B2B & B2C companies. Proven ability to develop and execute comprehensive omnichannel digital marketing strategies (SEO, SEM, PPC, Content, Social Media, Email) across B2B and B2C landscapes. Skilled at leveraging data analytics and automation to optimize campaigns for maximum ROI, increased brand awareness, lead generation, and customer acquisition.

Extensive experience in building and managing marketing teams, specializing in demand generation, branding, content marketing, and analytics.

My Specialization

Zabi Niazi specializes in Making Your business ads Appear in Google Search Results Every time Users Search for What you Offer.

With expertise across a broad range of B2B and B2C industries, Zabi can help you set up and ongoing management of Google Ads, SEM, PPC, SEO Expert campaigns.

Previous Clients
Skills
Paid Search
Digital Marketing
Demand Generation
Search Engine Marketing
SEO (Search Engine Optimization)
Social Media Marketing
Google Ads
Google Analytics
Marketing Automation
Email Marketing & Drip Campaigns
Work History

SEM, SEO, PPC and ABM Consultant — Freelance

Jan 2022 — Jan 2024

San Jose, CaliforniaFull-Time

• Spearheaded a comprehensive PPC optimization strategy across Google Ads and Bing Ads, achieving a 25% uplift in ROAS and a 30% reduction in CPC within six months through continuous A/B testing and data-driven analysis. • Architected a clear SEO roadmap and established best practices for generating high-quality, SEO-driven content, leading to a significant improvement in organic search visibility. • Managed account budgets to ensure efficient spending, enhanced bidding strategies to maximize re

Global Marketing Campaigns Manager – Demand Generation — Qualys

Jan 2020 — Jan 2022

San Francisco, CaliforniaFull-Time

• Delivered global marketing campaigns strategy and owned the development, implementation & optimization of multi- touch full-funnel campaigns driving engagement, growth, pipeline creation & progression, retention & advocacy. • Collaborated with Field & Partner Marketing, Sales, Products & Customer Success to develop campaign ideas for a multi- product portfolio across industries, segments, and personas driving high-impact demand.

Senior Manager, Search Engine Marketing (SEM) — BirdEye

Jan 2019 — Jan 2020

San Jose, CaliforniaFull-Time

• Owned and managed Paid Search (SEM) advertising channels, supervising over $1.6M in quarterly budget spend. • Built in-house SEM & SEO teams to decrease reliance on vendor digital marketing agencies. • Optimized keywords, target audience, ad copy & creatives, landing page and user experience by analyzing historical data & A/B multi-variant test results to improve average account quality score by 36%, CRO by 30% & reduced CPL by 43%.

Enterprise Demand Generation Manager (Contract) — ARM Ltd

Jan 2018 — Jan 2019

San Jose, CaliforniaFull-Time

• Facilitated sales & marketing teams with actionable and objective insights, expert guidance & MarTech tools to enable faster and data-driven decisions, boosting performance on the most critical priority business goals and objectives. • Directed cross-functional efforts to deploy data-driven strategies, leveraging MarTech solutions to drive a 30% increase in customer acquisition and a 20% boost in marketing ROI.

Senior Digital Marketing Manager – Demand Generation — iBaby Labs

Jan 2016 — Jan 2018

San Jose, CaliforniaFull-Time

• Increased monthly organic website traffic by 26% using inbound & outbound marketing techniques i.e., content marketing, database & CRM marketing, social media Hubs, email newsletters, infographics, PPC, SEM & guest blogs. • Led a cross-channel in-house digital team of 7 to manage and execute demand-gen campaigns across SEM, SEO, content, social, email, ABM, and affiliates to drive acquisition, retention, advocacy & enhanced marketing & sales effectiveness.

Digital Marketing Manager / Consultant — TimeZ Marketing

Jan 2010 — Jan 2016

San Jose, CaliforniaFull-Time

• Led external vendors, digital marketing, and marketing operations to drive growth and retention across SEM, SEO, ABM, Email Marketing, Content & Display for several B2B SaaS Fortune 500 & leading non-profit organizations. • Executed various Inbound Marketing tactics & strategies to help increase Organic SEO traffic by 24%.

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