Years of Experience
15 yrs
Hourly Rate
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Daily Rate
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Spoken Languages
English
Locations
Member Since
May 2024
About Me
Zabi Niazi is a Google Ads Certified, Digital Marketing consultant specializing in SEM, PPC and SEO helping businesses of all sizes efficiently boost online presence, traffic, leads, and sales since 2009 near San Francisco Bay Area, Silicon Valley, San Jose, California.
Zabi Niazi specializes in Making Your business ads Appear in Google Search Results Every time Users Search for What you Offer.
With expertise across a broad range of B2B and B2C industries, Zabi can help you set up and ongoing management of Google Ads, SEM, PPC, SEO Expert campaigns.
Work I'm passionate about
Self-motivated, Data-driven Digital Marketing leader with 15+ years of experience unlocking significant growth for B2B & B2C companies. Proven ability to develop and execute comprehensive omnichannel digital marketing strategies (SEO, SEM, PPC, Content, Social Media, Email) across B2B and B2C landscapes. Skilled at leveraging data analytics and automation to optimize campaigns for maximum ROI, increased brand awareness, lead generation, and customer acquisition.
Extensive experience in building and managing marketing teams, specializing in demand generation, branding, content marketing, and analytics.
My Specialization
Zabi Niazi specializes in Making Your business ads Appear in Google Search Results Every time Users Search for What you Offer.
With expertise across a broad range of B2B and B2C industries, Zabi can help you set up and ongoing management of Google Ads, SEM, PPC, SEO Expert campaigns.
Previous Clients
Skills
Work History
SEM, SEO, PPC and ABM Consultant — Freelance
Jan 2022 — Jan 2024
San Jose, California — Full-Time
• Spearheaded a comprehensive PPC optimization strategy across Google Ads and Bing Ads, achieving a 25% uplift in ROAS and a 30% reduction in CPC within six months through continuous A/B testing and data-driven analysis. • Architected a clear SEO roadmap and established best practices for generating high-quality, SEO-driven content, leading to a significant improvement in organic search visibility. • Managed account budgets to ensure efficient spending, enhanced bidding strategies to maximize re
Global Marketing Campaigns Manager – Demand Generation — Qualys
Jan 2020 — Jan 2022
San Francisco, California — Full-Time
• Delivered global marketing campaigns strategy and owned the development, implementation & optimization of multi- touch full-funnel campaigns driving engagement, growth, pipeline creation & progression, retention & advocacy. • Collaborated with Field & Partner Marketing, Sales, Products & Customer Success to develop campaign ideas for a multi- product portfolio across industries, segments, and personas driving high-impact demand.
Senior Manager, Search Engine Marketing (SEM) — BirdEye
Jan 2019 — Jan 2020
San Jose, California — Full-Time
• Owned and managed Paid Search (SEM) advertising channels, supervising over $1.6M in quarterly budget spend. • Built in-house SEM & SEO teams to decrease reliance on vendor digital marketing agencies. • Optimized keywords, target audience, ad copy & creatives, landing page and user experience by analyzing historical data & A/B multi-variant test results to improve average account quality score by 36%, CRO by 30% & reduced CPL by 43%.
Enterprise Demand Generation Manager (Contract) — ARM Ltd
Jan 2018 — Jan 2019
San Jose, California — Full-Time
• Facilitated sales & marketing teams with actionable and objective insights, expert guidance & MarTech tools to enable faster and data-driven decisions, boosting performance on the most critical priority business goals and objectives. • Directed cross-functional efforts to deploy data-driven strategies, leveraging MarTech solutions to drive a 30% increase in customer acquisition and a 20% boost in marketing ROI.
Senior Digital Marketing Manager – Demand Generation — iBaby Labs
Jan 2016 — Jan 2018
San Jose, California — Full-Time
• Increased monthly organic website traffic by 26% using inbound & outbound marketing techniques i.e., content marketing, database & CRM marketing, social media Hubs, email newsletters, infographics, PPC, SEM & guest blogs. • Led a cross-channel in-house digital team of 7 to manage and execute demand-gen campaigns across SEM, SEO, content, social, email, ABM, and affiliates to drive acquisition, retention, advocacy & enhanced marketing & sales effectiveness.
Digital Marketing Manager / Consultant — TimeZ Marketing
Jan 2010 — Jan 2016
San Jose, California — Full-Time
• Led external vendors, digital marketing, and marketing operations to drive growth and retention across SEM, SEO, ABM, Email Marketing, Content & Display for several B2B SaaS Fortune 500 & leading non-profit organizations. • Executed various Inbound Marketing tactics & strategies to help increase Organic SEO traffic by 24%.
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