Mysty

My public relations career began on the client side, where I worked as a marketing executive at organic icons Amy's Kitchen and Spectrum Organics. I now specialize in gaining media coverage for food, wine and lifestyle clients. I served as a senior account executive guiding the Lundberg Family Farms brand to national editorial prominence during my 6-year tenure as Lundberg’s publicist. During that time, I served on Lundberg's Crisis Communication team handling various recalls, as well the national “arsenic in rice” media storm. Since then my crisis communication skills have been tested through three Wine Country Fires, a flood and the current pandemic.

I also led the PR team that put the Prosecco Producers of Conegliano-Valdobbiadene on the U.S. Map. Over the three-year campaign, Prosecco di Conegliano-Valdobbiadene enjoyed explosive growth in major U.S. markets, with case volume rising 35% in three years. After my agency tenure, I become the in house PR Manager for J Vineyards, spearheading the PR campaign that helped sell 60,000 cases of Pinot Gris.

In addition to overall media relations, I am a social media expert. I leverage my public relations skills to create brand awareness and enhance consumer loyalty by developing and executing creative strategies across multiple platforms with skill and precision. I particularly enjoy creating integrated PR and social media strategies that work together for my clients.

I currently reside in California wine country.

I am passionate about telling stories. Over the years I have become a compelling brand storyteller who crafts strong, creative copy, not sales pitches. I share your story, not sell it.

With Public Relations, I love introducing a brand I truly believe in to media and then watching them fall in love with the product. Telling brand stories and creating those relationships then seeing tangible results over the long term is exciting. I'm known to still jump up and down when I get a particularly good media hit - even after all these years

I see Social Media as another storytelling avenue where you can introduce new consumers to your product. Once again, telling the story and finding new fans of the product is very satifying. Knowning I've helped create a connection between consumers and a product in a similar way to PR, watching social followings and engagements grow resulting in more product loyalty and sales is a great payoff.

I produce topnotch work because I dedicate myself to my work. Keeping on top of projects and making sure all parts get to the finish line at the same time is what I do best. Over the years I have learned to budget my time and assets, and most importantly, I have learned to be flexible and to get things done. Currently I specialize in Public Relations and social media marketing.