15 yrs
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English
Agency, Brand
July 2022
As a Senior Executive Producer, I’ve been the executive in charge of many awarded integrated marketing campaigns. Including, The Finchers (ViewSonic), Step Into Summer (Havaianas), Carnegie Deli Popup (Prime Video), Project Dead Zone (Xfinity), Jurassic Box (Universal x Amazon) and Play The City (Grammys). As the Managing Director for Caveat, a hybrid creative studio, and co-founder of Veneer, a founder/market fit SaaS platform, I’m working to change the way our creative services industry operates. I'm also on the board of directors of JamieMakeup, a cosmetics company set-up to create and distribute multitasking products from celebrity makeup artist, Jamie Greenberg. As an equity partner and interim COO, I oversee all aspects of operations, product development, marketing, sales, and finance.
Prior to Caveat, I was the Executive Producer, Integrated for Tool of North America, an award-winning advertising and marketing company. Previously founded We Are Famous, a youth culture media company, and Duck Pond, a content studio for advertising & entertainment. My work has included films, series, and short-form content for Vice, MTV, ESPN, WB, YouTube, Virgin Produced, Comedy Central, AMC, Flaunt, Nylon, ICON, CNE, All Def Digital, Seventeen, and AwesomenessTV. The partnerships I have established with independent creative talent and vendors, represent the A-list of makers and have been key to my ability to develop and produce exceptional creative turnkey.
Over the last decade, I've produced campaigns for brands such as WhatsApp, Clos du Bois, SoFi, Pure Leaf, Clif Bar, Happy Family Organic, Xfinity, Chevrolet, Jack Daniels, Nissan, Clorox, Samsung, Bud Light, Michelob, Coors Light, ESPN, Converse, Dr. Pepper, 7-up, Google, Adidas, Under Armour and more. These projects have crossed all platforms and have included the production of live streams, experiences, virtual reality, augmented reality, dynamic video, and social-first storytelling.
My credits include producer of the award-winning film, Daughters of the Sexual Revolution: The Untold Story of the Dallas Cowboys Cheerleaders. which premiered at the 2018 SXSW Film Festival, executive producer of the definitive documentary on streetwear, Built To Fail, premiered at the Los Angeles Film Festival, producer of the Prologue for the Universal Pictures feature film, Dracula Untold and executive producer of the feature-length documentary, Meet The Hitlers, which premiered on Showtime.
I began my career working as a management consultant on strategic projects with C-level executives.
I'm passionate about doing things that attract attention, conversation and contribute to long term success.
Figure out simple solutions for complex problems.
Advertising, Media, Food + Beverage, Fashion, Enterprise
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Jan 2020
I oversee all aspects of operations, product development, marketing, sales, and finance.
Feb 2018 — Dec 2018
Developed strategy, designed, managed and led the launch, operation and socialization of the activation. Campaign achieved over 2.25B earned media impressions, including regional and national news coverage.
Jan 2019
Running the day-to-day for our hybrid creative studio, servicing blue sky startups to fortune 50 brands.
Aug 2020 — Apr 2021
Campaign positioned ViewSonic’s products as helpful tools that educators can rely on for remote learning. We created long form video, dozens of short form ad units and hundreds of still assets.
Mar 2018 — Dec 2018
We created a massive LA-wide stunt, the utilized film, experience, influencer marketing, celebrity events and public relations to generate tons of buzz.