Thought Leadership Research and Writer

This project role supports ServiceNow’s content team by creating strategic, executive-focused thought leadership across a range of formats, including articles, video scripts, and digital assets. The writer is responsible for delivering editorial content that intersects business, technology, and innovation—with an emphasis on AI and automation—and targets senior decision-makers, especially CIOs. Work is executed across internal and external platforms, including Workflow Quarterly and sales enablement resources. The position requires at least two years of relevant experience in thought leadership or branded content, strong editorial judgment, and the ability to thrive in a fast-paced, collaborative environment.

The contractor will lead the creation, execution, and project management of content initiatives for the Innovation team, producing written materials such as thought leadership articles, blog posts, and internal communications. Responsibilities include developing content strategies aligned with business objectives, managing end-to-end content production, maintaining editorial frameworks, and coordinating cross-functional collaboration. The role also entails research, campaign development, performance tracking, and oversight of internal platforms such as the Sales Success Center and Workplace group. Deliverables span storytelling, editorial planning, and content pipeline management in support of innovation-focused communications.