SF Real Estate Development Social Media

Tishman Speyer

San Francisco, California (Hybrid)

$8,000

20 hrs/wk

12 months

Industries

Real Estate

Skills
Social Media Marketing
Paid Social
Social Media Advertising
Digital & Social Media Strategy
Description

Social media support for upcoming mixed-use (residential, retail, & commercial) real estate development in San Francisco with tentative Spring 2023 rollout.  Position to start December 2022 / January 2023.

Platforms to develop content & provide management

Instagram (2)

o  Wider development

o  Residential building

Facebook (2)

o  Wider development

o  Residential building

TikTok (1)

o  Wider development

*This role will be tasked to identify content concepts and strategies

LinkedIn (1)

o  Wider development

Responsibilities

·        Develop, produce, and post social media content across all platforms, in line with established brand guidelines: positioning, voice, tone, mission, community pillars + values

·        Develop social posting calendar and review with internal stakeholders through weekly virtual meetings

·        Drive wider development + residential building’s overall awareness and recognition, highlighting the various offerings

·        Support residential building lease-up with initial push and subsequent rollout

·        Build engaged and active followings, tapping into and engaging the following audiences:

o  Prospective tenants, local + wider communities and audiences, affordable home renters, tourists, brokers, investors, residents, employers + employees

·        Drive community building piece, ensure consistent engagement with followers + potential followers

·        Report on key metrics

·        Develop and execute paid social media strategy in partnership with media agency

·        Photo/video production (potentially in partnership with internal resources)

Skills + Experience

·        Proven experience covering all aspects of social media identified above (content creation, planning, community engagement, paid media, reporting, etc)

·        Ability to write compelling copy and developing content aligned with previously identified brand guidelines

·        Photography / videography filming and editing abilities

·        Ability to manage photo + video productions

·        Proven experience developing and executing a paid social media strategy through Meta and Google platforms (or in partnership with media agency), reporting and analyzing results

·        Ability to communicate to diverse audiences to build an inclusive following that reflects the community pillars and values of the project

·        Excellent visual / storytelling techniques

·        A thorough understanding of the San Francisco market and wider communities

·        Previous social media experience in real estate development or hospitality a plus

·        Self-starter motivated by taking ownership of work and identifying current + future opportunities

·        Located in San Francisco as in-person needs arise

*Monthly fee based on experience

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.