SEO Analyst- Hill's Pet

Job Title: SEO Analyst - CONTRACTOR

SEO Analyst Job Description

Key Responsibilities:

• Identify high-value organic search content development opportunities through in-depth keyword research, competitive gap analysis, query/prompt analysis, and/or audience research. 
• Develop organic search content briefs that are aligned with business objectives and organic search goals for both Pet-Parent and Professional (Veterinarian) audiences.
• Evaluate website articles for SEO best practices and content brief execution. 
• Evaluate existing website content and proactively identify content optimizations for target keywords, semantic search recommendations, and multimodal search opportunities.
• Coordinate with cross-functional teams and vendors to execute key commercial focuses, ad-hoc projects, and organic search initiatives.
• Identify, troubleshoot, and resolve technical website issues hampering SEO performance.
• Contribute to off-page recommendations and execution in collaboration with brand and PR.
• Monitor website, LLM, and competitor performance using a variety of tools, including BrightEdge, Oncrawl, SimilarWeb, Profound, and Google Search Console.
• Track key performance indicators, assist with reporting dashboards, and provide actionable insights and recommendations to improve organic search and generative AI performance.
• Stay updated with industry trends and advancements to incorporate best practices and innovative approaches in organic search and generative engine optimization initiatives.

Required Qualifications:

• Bachelor's Degree required in Marketing, Communications, Computer Sciences, or related field.
• Over 2-4 years of experience in search engine optimization and generative engine optimization, ideally within the pet nutrition or consumer packaged goods industries.
• Working knowledge of HTML, CSS, and JavaScript.
• Proven track record in developing and executing successful search and Gen AI strategies.
• Strong project management skills and the ability to multitask and prioritize in a fast-paced environment.
• Understanding of agile methodology and process and the ability to drive projects forward independently while remaining collaborative. 
• Strong organizational and analytical skills with attention to detail.
• Excellent verbal and written communication skills and interpersonal skills. 

Preferred Qualifications: 

• Experience using GA4, GSC, and Google Suite (Sheets, Slides, Forms, etc.).
• Proficiency in BrightEdge, Oncrawl, Looker Studio, and Gen AI platforms.
• Familiarity with Adobe Experience Manager.

*Please note this is a 1099 contractor engagement; applicants must have a registered business entity and active business insurance to be considered.