Publicist or PR Assistant for Outreach to Local + Ethnic Media and Gift Guides

📣 Freelance Publicist or PR Assistant – Outreach to Local + Ethnic Media & Gift Guides (Parenting/Grandparenting Audience)

Hi! I run a small, growing business that creates beautiful board books that sing in different languages — Italian, German, Spanish, Russian, Ukrainian, and more. Our mission is to get kids excited about learning a second language through the power of music.The books help kids (and their families) learn languages through music.

We’re looking for a freelancer who can help us get the word out to parents, grandparents, and culturally connected families through local media and gift guides.

Your role:

We’re looking for someone who can:

• Pitch and follow up with local newspapers and radio stations
• Pitch and follow up with podcasters
• Reach out to ethnic and heritage media (Russian, German, Italian, Spanish)
• Research and pitch to gift guides, especially those focused on family, parenting, education, language learning, or meaningful gifts
• Track outreach and responses

Ideal for someone who:

• Has experience with media outreach or PR
• Is a great writer and communicator (especially via email)
• Has an eye for matching a story/product to the right outlet
• Enjoys working with small, mission-driven brands
• Bonus: Experience with children’s products, parenting space, or multicultural media

This is a freelance/contract role — open to hourly or project-based. Looking to start with a focused 4–6 week outreach sprint, with potential for more ongoing work if it’s a great fit.

To apply:

Please send:

• A short note about your experience
• Examples of similar work you've done (media placements, outreach samples, etc.)
• Your availability and hourly/project rate

We’d love someone who’s excited about what we’re building — helping families stay connected to language, music, and heritage.

Looking forward to hearing from you!