Publicist Job


New York, New York (Hybrid)


40 hrs/wk

4 months


Public Relations


No skills added.


Founded in 2017, Velvet.Co is an international PR and marketing firm based in New York and Shanghai.  

At Velvet.Co, we explore and invent new ways for our clients to reach, connect, and build relationships with their target customers in China and US markets across digital channels and special events. We serve a variety of clients covering fashion, tech, lifestyle, beauty industries. Among them are NEIWAI, JNBY, TIJN, Apede Mod, Xiaomi, Segway, Anker, Holzweiler and more. We are looking for an experienced Publicist to join our team.

The Publicist should be a well-seasoned and well-rounded publicist, comfortable pitching story placement within the agency’s various fashion/lifestyle/tech/beauty clients. This position is based in the greater New York, Shanghai, Beijing, Shenzhen and Singapore. While this position is currently a hybrid one that allows work-from-home, we do want the candidate living in the New York area. Duties include (but are not limited to):

  • Creating client-facing and media-facing documents
  • Media and influencer outreach for story placement and content creation opportunities
  • Attending and taking detailed notes during meetings and conference calls
  • Staffing photoshoots and press/influencer opportunities
  • Contributing to and executing against timelines and communications plans
  • Tracking and powerfully reporting on all earned coverage
  • Assisting with new business creation materials when necessary
  • Creating media briefing documents for clients, executives, etc.
  • Demonstrating a commitment and ability to develop his/her position as required by the needs of the team and our client


  • Bachelor's degree in communications, marketing, public relations, or journalism preferred
  • 3-5+ years professional experience in an agency and/or corporate setting, preferably in public relations with relevant experience within fashion, tech, beauty and lifestyle industries.
  • Strong media and influencer contacts within the New York, Los Angeles, Miami media market
  • Excellent written and verbal communication skills
  • Enthusiastic and service-oriented
  • Comfort working remotely with regular weekly in-person check-ins
  • Independent, creative self-starter who wants to learn and evolve
  • Strong organizational and time management skills; ability to manage and execute multiple projects, priorities, and deadlines in a fast-paced environment
  • Ability to work well with others on both the staff and client-side, open to constructive coaching from all senior-level executives
  • Professional experience and personal interest in the fashion, tech, lifestyle and beauty industries are preferred.
  • Intrinsically open and flexible to address, resolve, and optimize situations
  • Flexible schedule allowing some work on nights and weekends as needed
  • Tech Savvy. Proficiency in Microsoft Office, Adobe, Apple’s suite of products preferred. Understand the nuances of social media with a grasp of what makes YouTube, Instagram, Facebook, and TikTok relevant as part of a total earned media solution

Personal Development

  • Develop trust and respect from clients and Velvet.Co’s executive team and other colleagues by demonstrating sound business judgment, writing skills, and interpersonal skills with clients, associates, colleagues, and media
  • Always maintain professional conduct, even in social situations (this includes social media posting if your account is not privately locked)
  • Showcase an interest in developing communication, leadership, and creative thinking skills beyond the workplace (via workshops, blogs, podcasts, books, etc.)
  • Continually develop internal and external communication skills, gain industry expertise, and demonstrate independent problem solving and analytical capabilities
  • Practice honesty, integrity, and transparency with colleagues, media, influencers, clients, and other business associates that are met throughout the course of this position
  • Work with Velvet.Co’s executive team to manage existing workload while always wanting to Participate in yearly staff evaluations and annual goal setting overviews/development planning
  • Communicate with his/her direct report on a regular basis about individual performance, key learnings, and growth
  • Develop/encourage a spirit of teamwork and high morale

Velvet.Co International is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.