PR Comms Plan For Product Launch

QuickNode

Remote

$1,000/project

1 week

Industries

Digital Assets and Blockchains, B2B Technology, Technology

Skills
Public Relations (PR)
Communications Manager
Brand Communication
B2B Marketing
Brand Strategy
Digital Communication Strategy
Media Strategy
Marketing Strategy
Description

We're seeking help creating a "general" PR/Communication strategy for an upcoming product launch next year. This will be a massive announcement (for our business), and would like a strategy that reflects the impact we're looking to make. This would include:

  • Coverage from major publications such as TechCrunch, Forbes, etc...
  • Finding industry influencers to help amplify the message
  • Blockchain/Web3 related blogs (such as CoinTelegraph, Decrypt, etc...)
  • Social media and general digital marketing coverage
  • Out-of-home publications
  • Partner/affiliate amplification

Essentially think about the strategy you would use if another major company were going public or announcing a large funding round. We're looking for a strategy with that level of impact.

We're looking for someone to create a clean and professional Google Slides presentation for a 45 minute meeting (let's say 10 - 20 slides) that conveys this strategy, reach, initiatives we'd run, the timeline for launch, outlet's we'd leverage, how we'd measure success/ROI, etc...

Our company is specific to Blockchain/Web3. So while we can focus on general tech publications like TechCrunch, VentureBeat, etc... we would like to capture the Blockchain community as well.

This is a presentation that will be used for internal education only.