PR and Influencer Marketing Specialist for AI-Powered Marketing Tool Launch

We’re seeking a seasoned PR and Influencer Marketing Specialist to spearhead the launch and publicity efforts for an innovative AI-powered digital marketing tool. This product is designed to elevate marketing strategies through AI-driven insights, and we’re looking for a publicist who can strategically build awareness and credibility for the product across various channels.

Responsibilities:

• Influencer Marketing: Identify and engage relevant influencers and industry experts who can effectively reach target audiences within the marketing, tech, and business communities.
• Traditional Media Outreach: Build relationships with journalists and editors to secure high-impact media placements, including press releases, product features, and expert articles.
• PR Strategy: Develop a comprehensive PR strategy that combines digital, social, and traditional media approaches to ensure brand visibility.
• Speaking Engagements: Identify relevant events and conferences, manage submissions, and secure speaking engagements to position our founders and key executives as industry thought leaders.
• Awards and Recognition: Research and apply for awards that align with our product’s unique capabilities, differentiators, and mission, to elevate credibility and gain recognition.

What We’re Looking For:

• Experience with AI or SaaS products (preferred but not required)
• Strong network with tech, marketing, and business media outlets and influencers
• Proven ability to work with both short-term campaigns and long-term PR strategy
• Ability to keep brand identity confidential until the launch is fully prepared
• Creativity, strategic thinking, and attention to detail in delivering impactful results

Additional Information:

This role will begin as a freelance or contract position with an estimated initial commitment of 3-6 months, with potential for ongoing collaboration based on results. We’ll provide a briefing on the product, key differentiators, and launch goals, and are open to proposals detailing your recommended approach, timeline, and budget.

Our ideal partner will be adept at working independently and proactively contributing to a high-growth launch, leveraging both PR expertise and a deep understanding of today’s media landscape. We look forward to working with someone excited to bring a cutting-edge product to market and help us make a meaningful impact in the AI marketing space.

We're seeking a publicist to assist with the launch of an innovative AI marketing tool. As we finalize our strategy, we're looking for support in areas like influencer outreach, media relations, and event applications. This role is an essential part of our go-to-market efforts, helping to build visibility and engagement across key channels.

What We’re Looking For:

• Versatile Expertise: Ability to pivot across PR activities as needed, from securing influencer collaborations to coordinating media coverage and awards.
• Flexible Collaboration: We’re looking for a partner who can adapt deliverables based on what resonates most with our audience.

Payment: We’re offering a monthly retainer of $3,000–$5,000 with flexibility based on deliverables as they evolve. If a project or hourly rate is preferred, we’re open to discussing options.