Media Relations Strategist

Job Summary:

We are looking for a seasoned Senior PR, Earned Media, and Media Relations Strategist with over 10 years of experience to join our executive team. This is a leadership role requiring a strategic thinker capable of elevating our existing efforts through insights, strategy formulation, and optimization. The ideal candidate will bring a high level of expertise in traditional and digital media landscapes, particularly within the CPG food and beverage industry.

Key Responsibilities:

Strategic Leadership:

• Strategic Formulation:
• Lead the conceptualization and execution of forward-thinking PR strategies that align with client business goals and market trends.
• Optimization Insights:
• Analyze current PR campaigns to identify opportunities for optimization and improved ROI.
• Thought Leadership:
• Act as an internal thought leader, bringing industry insights and proven strategies into agency discussions and planning sessions.

Media Relations:

• High-Level Media Outreach:
• Leverage senior-level relationships within media to secure high-impact placements and partnerships.
• Crisis Strategy:
• Develop and implement crisis management strategies, acting as the senior point of contact for critical issues.

Earned Media:

• Strategic Positioning:
• Identify and leverage opportunities for earned media to align with overarching PR strategies and business objectives.
• Content Strategy:
• Oversee the strategic direction of content to ensure it meets both client goals and media outlet criteria for maximum reach and impact.

Team Management & Client Relations:

• Executive Leadership:
• Mentor and guide the media relations team, ensuring alignment with the agency's strategic direction.
• Client Advisory:
• Act as a senior advisor to high-profile clients, offering strategic counsel and fostering long-term relationships.
• Performance Reporting:
• Synthesize campaign metrics into actionable insights and strategic recommendations for both internal teams and clients.

Qualifications:

• Bachelor’s or Master’s degree in Public Relations, Communications, Journalism, or related field.
• A minimum of 10 years of professional experience in a strategic public relations role, with a focus on the CPG food and beverage industry.
• Extensive experience in both traditional and digital media strategy.
• Demonstrable track record of leading successful, high-impact PR campaigns.
• Exceptional written and verbal communication skills.