Interactive Marketing Consultant

The Team

The Customer Relationship Management team, part of the Customer Engagement & Activation Team at MassMutual, is primarily located in the innovation hub of Boston – The Seaport District. We're a smallish team, acting as a Center of Excellence for the broader org – so it's exciting and unusual that we have open positions. If you are a marketer who is a team player, and is passionate about email, direct marketing automation campaigns and the idea of helping people secure financial freedom and protect the ones they love, please read further.

The Impact

The Digital Marketing Consultant is responsible for management of marketing campaigns, creating dynamic, personalized direct marketing communications resulting in conversion activity through customer engagement and nurture strategies, demand generation and sales to various distribution channels. Has technical experience with Marketing Automation and CRM Platforms, developing and executing on direct marketing strategies, and optimization via continuous testing. Makes recommendations from a channel perspective, influences decisions and participates in projects with cross-organizational boundaries, particularly within the company's Brand Activation & Engagement team and distribution channel partners. Consults with business partners in planning and executing strategies. Supports integration of marketing activities across channels.

Responsibilities include:

-Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile and in partnership with integrated marketing channel partners

-Most important experience is email with integrated marketing channel partners

-Processes data for email, mobile and direct mail campaigns; set up audits to ensure accuracy of files

-Leverages foundational marketing data layer, CRM, and Salesforce Marketing Cloud automation to develop automated, data-triggered communications in support of overall strategic goals

-Knowledge of SFMC/marketing automation journey set up, behavior and troubleshooting

-Works with cross-functional teams to define business and test data requirements

-Interfaces with various development teams to evaluate, maintain and innovate technical aspects of -key marketing systems

-Develops marketing campaigns in accordance with best practices and SOPs to ensure performance is tracked and reported accurately and all response channels are properly functioning

-Monitors campaign results and makes actionable recommendations, optimizing marketing campaigns/workflows based on performance and adjusting campaign segmentation criteria.

-Manage schedules and timelines to maintain campaign dates

-Contribute to continuous review of process improvements in campaign development, quality control, database analysis, etc.

*Marketing Cloud, a plus

Skills Required:

Some experience with an email sending platform like SF Marketing Cloud (not just Salesforce), Marketo, Hubspot, or similar required.

Minimum Qualifications

-2-3+ years of experience with marketing automation platforms, such as Salesforce Marketing Cloud, Marketo or Eloqua is required

-Understanding of email marketing and inbox placement best practices

-Basic understanding of direct response tracking methodologies and sales attribution models

-Good quantitative skills – able to extrapolate information and apply to other areas

-Able to understand and influence tactical details, while identifying and communicating items of primary importance

-Able to review large sets of data and evaluate for consistency and accuracy

-Ability to follow standardized process flows and quality control procedures

-Strong organizational skills and attention to detail

-Self-motivated and flexible, able to manage multiple priorities at once

-Strong communication and presentation skills

-Exceptional problem-solving skills

-Ability and desire to work in a team first environment

Preferred Qualifications

-Experience with Alteryx/Tableau

-Working knowledge of Atlassian Suite (Jira, Confluence)

-Agile Methodologies

-Some SQL experience,

-Experience with project management software, Monday.com or similar

-Direct experience with Salesforce Marketing Cloud, a plus

*This is a Hybrid role: T/W Boston or Springfield + either M or Th (3 days remote) onsite required