Elite Media for John Rossman

Secure Elite Media Coverage for John Rossman — Targeting Harvard Business Review, Bloomberg, WSJ & More

Why This Project Is Exciting

John Rossman is a former Amazon executive, author, and transformation leader with a reputation for bridging strategic vision and practical execution. This project offers the chance to position John as a go-to voice for business, financial, and executive leadership audiences — not just building media lists, but delivering real, influential coverage in elite publications.

Project Objective

Land high-impact editorial placements in top-tier outlets — including Harvard Business Review, Bloomberg, Forbes, WSJ, and others — through targeted media mapping, headline development, and pitch execution.

Scope of Work

1. Media Targeting & Editorial Mapping

• Curate priority outlets:
• Business Media: Harvard Business Review, Forbes, Fast Company
• Financial News: Bloomberg, CNBC, Wall Street Journal
• Executive Trade: Chief Executive Magazine, Strategy+Business
• Identify and profile relevant editors, journalists, and producers most likely to commission or run coverage.

1. Headline Development & Messaging Architecture

• Develop 6–8 outlet-specific, publication-ready headlines.
• Messaging will reflect:
• Strategic + Practical Approach
• Executive Experience
• Altruistic Mission

1. Pitch Angle Creation

• Build custom pitch frameworks for each category, designed to maximize acceptance.
• Incorporate timely hooks and data-driven insights.

1. Tailored Pitch Writing & Placement Strategy

• Produce 3–5 customized pitches per category.
• Deliver a sequenced placement plan with outreach cadence and follow-up recommendations.

Deliverables

• Media target list with contact info, editorial focus, and coverage likelihood score.
• Headline deck matched to publication styles.
• Pitch strategy document and execution roadmap.
• 9–15 ready-to-send pitches.

KPIs for Success

• 3+ confirmed media placements in target outlets within 90 days of pitch distribution.
• 25%+ pitch acceptance/interest rate across all outreach.
• At least one feature or bylined article in a tier-one business or financial publication.
• Active shortlist of 10–15 engaged journalists.

Budget & Engagement

• Hourly: $150–$250/hour (open to project-based bids if tied to outcomes).
• Timeline: 6–8 weeks for targeting, headline, and pitch development; ongoing placement tracking for 90 days post-launch.

Ideal Partner Profile

• Proven success securing placements in tier-one business and financial media.
• Strong journalist network and an editorially driven mindset.
• Experience with executive thought-leadership positioning.

My books -- The Amazon Way, Think Like Amazon & Big Bet Leadership. My business is keynote speaking and corporate advising on AI strategy, transformation and high-ambition growth strategies.