Scope of work:
- Propose the structure and scope of comprehensive marketing system to include direct response marketing materials, campaign management dashboard, email magnet / high value content offer, web design, etc. to convert both short-term and long-term prospects through an automated funnel.
- Orchestrate the development of necessary materials to kick off comprehensive marketing system.
- Provide scientific framework to assess ROI of marketing campaigns across multiple channels.
- Document basic growth marketing playbook(s) and provide ongoing consultation services as fractional growth marketing leader / marketing consultant.