Looking for a PR professional to help with the launch of a new firm focused on helping consumer companies launch internationally. The focus will be on US consumer companies looking to expand into Canada. Consumer tech will be the main push but open to the more broad consumer brand landscape as well. The body of work will be centred around pitching the launch story as well as creating thought leadership opportunities and content. This can include media opportunities, blog/social content, targeted bylines and speaking engagements.