Celebrity Caregiver Film Premiere

I'm looking for a publicist with film industry experience to help with three goals around the May premiere of my independently produced feature length documentary.

1. Help fill a roughly 300 seat theater for the premiere.
2. Pitch the film for reviews in the mainstream press.
3. Pitch a BTS story to a smaller number of outlets about the light hearted, Nathan-For-You-style prank which will happen at the premiere.

There are a couple big-name celebrities involved in the prank, so this assignment is not for the faint of heart, but I think we have a good chance of breaking through with a fun viral headline.