The News Movement
New York, New York (Hybrid)
The News Movement is reimagining the news.
Together we are an inclusive movement of creators and communities, inspired by new ways of telling stories that fuel curiosity, creativity and change.
We are driven by our mission - to empower free society. We are particularly focused on serving younger audiences between 18 and 30 and believe that factual, unbiased journalism can be told in different and exciting ways via the channels that our audiences already enjoy. We want to explain the world and uncover the stories that matter.
And we want to have fun along the way - by being brave, being kind and being honest. We are growing rapidly, making us one of the fastest growing news companies today.
We are on a journey
TNM has laid the perfect foundation on which to grow both editorially and as a brand .
After 26 weeks in beta and two newsrooms built to serve US and UK audiences through the eyes, ears and brilliant minds of journalists with an average age of 24, we have been able to hone our signature storytelling for a generation built on social media.
Using TNM’s unique style of “Horizontal Storytelling” – friends telling friends” the news rather than “professors telling pupils” – we have developed a new category of news. Now we have the foundations in place, we need someone special to help us build to the next level. We need someone with editorial savvy, as well as someone comfortable collaborating with the creator community in ways that are imaginative, business savvy and build our brand commercially. We must also consolidate our reputation as a legitimate player amongst established editorial brands and creative communities.
The News Movement will have its official launch on October 12th in NYC. This public-facing moment will include: a re-worked visual identity; PR; outdoor advertising; online marketing and a launch party.
This brand launch marks a moment of maturation of our business. We are moving from being a vessel for great content, to a brand that needs to stand for something, be something and mean more to our audience than just ‘news’.
As such, we are looking for a Director of Campaigns who can work closely with our CMO to devise campaigns that deploy numerous communications methods to help TNM punctuate modern culture.
Ideally from a mixed marcomms background, we would like to meet someone who has experience working in creative + consumer comms; corporate storytelling; earned + paid-for; has a strong knowledge of social media and experience working in multidisciplinary teams to delivery long-term integrated campaigns.
Everyone has a slightly different definition of this word! At TNM we define ‘campaigns’ as:
Long term: cultural moments that sustain over time, rather than tactical plays
Reputational: campaigns that help TNM display different parts of its brand personality in different places - be that media, amongst influencers or through paid means
Integrated: we are looking for someone who doesn’t just stay in their lane and sees the potential for paid-for and earned exploitation when conceiving of ideas.
We don’t expect you to have all the answers but we do expect you to get your hands dirty. We are a small team and with the help of agency support, we expect someone to be able to go beyond ‘conceptual’ thinking and oversee projects that are deliverable and appropriate for who we are.
We sit at the intersection of ‘news’, ‘Gen Z’ and ‘creators’. As such, we need someone who can develop ideas and deliver work that is thoughtful and appealing to an older stakeholder audience as well as Gen Z themselves. This person would ideally have as much experience in corporate worlds as they do consumer/brand worlds - knowing how and when we should appear as a thought leader and when to be cool.
Managing people and projects is essential. A self-starter who can navigate multiple internal stakeholders and inspire people with their ideas will be just as valuable to us as someone who is a good team leader.
We have some ways we want to show-up through campaigns, but we want a partner who is excited about TNM and our mission. Collaborative in spirit, we welcome the candidate to be enthusiastic about what we could achieve together.
Specifically the job will involve
Oversee the development and delivery of multiple marketing moments throughout 2023 and beyond
Managing a PR programme and agency support, making sure that the right tasks and projects are sitting in the right places
Working closely with creator relations and editorial, making sure we are exploiting editorial beyond our own earned media outlet and supporting with paid where appropriate
Working with our Events lead, to ensure that we make the most of IRL opps
Working closely with digital and sales teams, to ensure we are commercially aligned and complementing what is happening within the business
Developing project plans and driving a team to deliver…and leading by example
Working closely with our CMO to ensure activity threads through every area of our business - including internal comms and product
Ability to constructively challenge and practically create - go beyond the conceptual
Our culture is vital. We are a team and we work together with a generous spirit of collaboration. Being able to listen to each other and think-through ideas is key. Our audience is at the heart of what we do. We offer an empathetic and supportive environment where every voice matters and we recognise every business needs many different strengths and skills to be successful.